Sebastian Basaldua · Operations · Media Technology · Automation

I find manual work and engineer it away.

Ten years in broadcast and media production, working where creative teams meet the systems they depend on. When a process is slow, manual, or keeps breaking, I build the fix, get it running reliably, and move on to the next one.

Why I'm different

I find the work that shouldn't be manual — and engineer it away.

I'm a systems thinker and a force-multiplier. I find the slow, manual processes that quietly drain a team — the recurring errors, the tedious prep work, the steps everyone dreads — and I engineer them away with AI, automation, and custom tooling.

My method is building. I'm not a traditional software engineer and I don't pretend to be — I use AI as a force-multiplier to design and ship working systems: compliance reporting built from scratch, file-sync automation that removed recurring broadcast failures, a rebuilt station website, and AI-assisted production workflows.

What makes that combination rare is the bridge. I came up through creative media — broadcast, motion graphics, audio, 3D — so I speak fluently with the creative teams I support and understand the technical systems behind their work. I sit exactly between the two.

10
Years in broadcast & media

Radio, studio, and IT roles since 2016

8
Websites launched

Churches, a school, missionaries, a radio station, and a local business — more in build

2
Tools shipped

Airchain in daily station use; CheckSpree free and open source

3
Continents worked

Guam, China, and the U.S.

Software & automation

Tools I've built to erase manual work.

I find painful, repetitive processes and build real software to eliminate them — working with AI to ship fast. Two I built and use:

Internal tool Built with Claude Code

Airchain — Broadcast Ingest & Delivery Automation

It started with one slow task. Syndicated shows send promos with none of our branding, and each one needs a station tag mixed in with that show's air times. At five promos a show across 10+ shows, that's about 50 files to edit every week. My first fix was an Adobe Audition Favorite I could batch-run, but I still had to check every file, fix the odd ones by hand, and drop them into the radio software myself.

So I built Airchain, a Windows desktop app made end-to-end with Claude Code. It now handles the whole pipeline, from syndicated show files to the on-air automation system:

  • Watches local folders or polls FTP/SFTP servers for syndicated shows, with a visual filename-pattern builder
  • A configurable audio chain (trim, EQ, compression, EBU R128 loudness) and BWF/CART metadata written to every file
  • Hold & release — files are delivered to the automation system at the right time before airdate
  • Promo handling with auto-tagging and a waveform editor for one-click approval
  • Mission Control calendar, to-do cards for missing or stuck shows, and a diagnose panel that explains why an episode didn't complete
  • A weather recorder that builds scripts from NWS forecasts, plus proof-of-airing reports and invoicing

Now: I open the queue that built up while I was out (often days ahead), listen, and approve. Several files take under a minute, and the most consistent promos don't need my approval at all. Airchain holds them and drops them into the automation system right when they're scheduled to air.

ElectronFTP / SFTPFFmpeg audio chainBWF / CART metadataSQLite
CheckSpree desktop app showing a digital check preview ready to print, with a ledger sidebar tracking running balances.
Open source Actively developed

CheckSpree — Open-Source Check Printing & Ledger

A free, open-source tool I built and shipped publicly. It started as a simple way to fill in a check digitally and print it onto check paper, and grew into a full ledger:

  • Digital check entry that prints cleanly onto pre-loaded check stock
  • A ledger that tracks every check, keeps running balances, and auto-prefills from saved payee profiles
  • Free for anyone to use and extend

Actively developed — the core is solid, with a few features still being hardened.

View on GitHub

What I do

Systems first. Media is the bridge.

The value I bring leads with automation and building — the creative craft is the supporting strength that lets me speak both languages.

Automation

Automation & Workflow Engineering

Custom scripts, FTP/file-sync automation, and compliance reporting that remove recurring manual steps — and the errors that come with them.

AI-assisted

AI-Assisted Building

AI as my method — designing and shipping working tools, websites, and media applications — and being open about how they were built.

Operations

Media-Technology Operations

Broadcast & studio operations, equipment configuration, and NAS & digital asset management — keeping the systems behind production running reliably.

Supporting craft

Creative Production

Video, motion graphics, 3D in Blender, audiobook & broadcast audio, and photography — the craft I support, automate, and understand from the inside.

How I work

I don't just flag problems — I build the fix.

How I turn a manual, error-prone process into a reliable system.

01

Find the friction

Spot the slow, manual, error-prone process everyone has quietly learned to tolerate.

02

Design the system

Map the workflow and pick the smartest path — automation, custom scripting, or AI.

03

Build & ship

Build the working system with AI as a force-multiplier, test it against real conditions, and put it into daily use.

04

Refine & move on

Tighten it until it's reliable and self-sustaining, then move on to the next thing that shouldn't be manual.

Selected work

Things I've built & produced

Internal tool · Built with AI

Airchain

CheckSpree app — digital check preview with a ledger sidebar tracking running balances
Open source

CheckSpree

WCTS 60th-anniversary documentary still
AI-assisted production

WCTS 60th Documentary

Web build & media

TRFF Website

Renovated podcast studio
Studio design

Podcast Studio

Historical recreation

Melton 50-Year

Audio engineering

Breathless Haste

Clone Trooper 3D character animation still
3D character animation

Clone Trooper

In their words

Kind words from people I've worked with.

Thank you to SB Media for the wonderful video you created for The EZ Sit — it is very effective on social media. We especially love the 3-D images. You were very communicative, helpful, and prompt with everything.

Mary A. Schroeder · The EZ Sit

Get in touch

Let's connect.

I build automation and internal tools that erase manual, error-prone work — and I'm always glad to talk shop, compare notes, or walk through how something was built. The best ways to reach me: